Monish Suri. Right arrow. We respect your privacy We use cookies to improve your experience on our website. Allow all cookies Manage cookie settings Decline all cookies. SAS and Capgemini have been in a formal partnership for over 10 years.
The alliance gives both companies the opportunity to demonstrate co-innovation and increase growth, while deploying large-scale project management skills. SAS has shown that it values the partnership highly, making us its preferred partner in certain areas such as fraud management and retail.
Click here to find out more around our partnership. Google Marketing Platform provided them with a technology solution that allowed a unified ads and analytics approach across their 22 global markets.
For more than 70 years, SAS has served travellers around the world with a premium service and a Scandinavian touch. We were actually the first airline trafficking from Scandinavia to Asia. We had the first female commercial pilot so we have a proud history of innovation.
Customer behaviour has really been changing since ten years back. To survive we had to adapt, getting the right message to the right customer at the right time to stay ahead. We had to transform to not fall behind our competitors. Google Marketing Platform provided us one tech platform that was cutting edge, reliable and globally scalable.
By putting our data into Google Cloud, we could use Machine Learning to analyse, predict trends and see patterns in real time. This was an enormous change that impacted everyone at the marketing department.
SAS is a legacy company, so we had a big internal barrier on change. People are naturally resistant to change. We have integrated every aspect of marketing in our transformation. Not only digital, not only media, it is a holistic transformation. It was very much about increasing customer satisfaction and creating more value for the SAS brand. Digital Marketing Transformation sets the bar for what we need to achieve as a commercial organisation.
Share article. Marketing Platform. Partners Support. If you want to find out more or disable cookies, please click here. Book a trip. Contact customer care. All while enjoying the unique traditions and cultures of each of the individual member airlines. Bilateral partnerships In addition to both multilateral and bilateral cooperation with its Star Alliance partners, SAS co-operates with a number of selected airlines, serving more regional markets of interest to SAS and its customers.
Links Star Alliance Airlines partners.
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