Meanwhile, NBC's post-game episode of "This Is Us" was seen by 27 million people, the most-watched entertainment program after the Super Bowl in six years. Despite the decline compared to past Super Bowls, the big game still pulled tens of millions more viewers than anything else on television over the past year.
In addition to watching the game itself, many tuned in for the halftime show headlined by Justin Timberlake , which included a tribute to late singer Prince, and many of the TV advertisements this year definitely turned heads.
Add in production costs and pre-game promotion, and an advertiser can easily spend double that on their game-day message. The Nielsen data is a per-minute average for the viewership of the entire game. Certain parts of the game, like the end of the fourth quarter, were more highly rated than other parts.
CBS said the game was watched "in all-or-part" by million people on the television network, meaning that lots of people channel surfed for parts of the Patriots-Rams face-off. About 2. Sunday's relatively soft ratings compared with recent Super Bowls stand in contrast to a strong season overall for NFL viewership.
How a game 50 years ago came to define the Super Bowl as we know it. Experts said a jump in offense — high scoring and hotly contested games — led to a jump in ratings. After a season of offensive fireworks and conference championships that both went into overtime, Sunday's game was a defensive struggle where the teams were tied entering the fourth quarter.
That's a tough slog for the casual fan, and the Super Bowl draws millions who don't watch football regularly. The punts got exciting. The words "boring" and "Super Bowl" appeared in the same tweets more than 70, times in the past 24 hours. The words "worst" and "Super Bowl" were matched more than 50, times.
You need a Single Account for unlimited access. Full access to 1m statistics Incl. Single Account. View for free. Show source. Show detailed source information? Register for free Already a member? Log in. More information. Supplementary notes. Other statistics on the topic. Professional Sports National Football League quarterbacks by number of career playoff wins Christina Gough. Research expert covering sports and video gaming.
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